Microsoft’s search engine Bing has made some surprising inroads into Google’s territory, managing to snatch a considerable chunk of the search market in the in North America and Western Europe.
Bing is an internet web search engine developed, owned and operated by Microsoft. With the goliath of Microsoft, many businesses can take advantage of the cost-effective alternative to Google Ads. Research from Statista has revealed that Bing has 5.56% of worldwide desktop users. The typical user on Bing is generally over the age of 35, most commonly between the ages of 55 and 64, and most are parents. Wyoming Investor has been taking steps to become the forefront of Analytical Data having attained a proprietary license for software which tracks the amount of users are gained daily from desktop and mobile applications.
Target audience is the main reason to advertise on Bing.
Bing only has 5.56% of worldwide desktop users
In the US, Bing occupies a third of the market. Yes a third! A third! That’s is a substantial share of the market considering ‘Google it’ is now a heavily used phrase by the masses, whereas have you ever heard anyone say ‘Bing it’? Doubtfully so. In other countries such as the U.K, Bing isn’t far behind Google with a 26% share of the market and these facts are why you should target your advertising to those 5.56% worldwide desktop users.
Wyoming Investor can build, maintain, and capitalize on your companies advertising needs. Bing ads and clicks are cheaper, and advertisers get more for their dollar. In fact, the average cost-per-click on Bing Ads can be up to 70% lower compared to AdWords. Wyoming Investor would be delighted to discuss how we can take care of your advertising needs.
Written by Wyoming Investor | Copyright 2021