Branding

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Digital Marketing 2022: Differentiate and Optimize Analytics

Digital Marketing can be seen as an emerging philosophy and business practice. Nearly half of companies in North America and Europe don’t have a clearly defined digital marketing strategy let alone the analytics to optimize the data which is imperative to a company’s success. The average ad spending per user in Search Advertising, a method of placing …

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Coca-Cola Turned Christmas Red: Marketing

The Coca-Cola Company is one of, if not the world’s most successful FMCG (fast-moving consumer goods) brands in the world. But it’s much more than just soda. Brands are ubiquitous – specifically product brands such as the Coca-Cola Company which have a portfolio of the world’s most valuable beverage brands: Coke, Powerade, Innocent, and Schweppes. …

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